Having worked with a call center early in my career, I believe I am a lot more sensitive while talking with customer care agents. So, a fortnight ago, when I heard my wife screaming at a call center representative, I asked her to give me the phone to save the poor soul on the other side. It was a minor connectivity issue that was preventing my wife from talking to her mother on Skype. But after being handed the phone, I simply could not believe what I heard from the other side. The call center representative was screaming at the top his lungs and was not even letting me complete my sentences. It was as if he was in a personal battle to prove a point. This was not how I remembered I ever dealt with any of my customers.Continue reading
Email marketing is a vital element of the twenty-first century. It is just one of the most useful techniques of on-line marketing available today, with an exceptionally substantial Return on Investment (ROI) irrespective of the business that you’re in. Whenever your marketing aligns with the needs of the customer, a sale happens. Outsourcing email marketing and support has been a common practice in India.
Call center industry is just like living organisms. It continues to evolve for becoming fit for the survival with changing environment. This industry witnesses multiple new trends and technologies which allows it to grow as per changing demand of the market.
Some trends which are expected to be prevalent in 2016 are discussed below.
Usually, the user identity-related verification takes a long time which may frustrate the end-consumers. The voice biometrics will ensure that verification process is done passively thereby saving time of consumers and ensuring fraud prevention. Call center outsourcing firms need not to apply some sophisticated technology to implement voice biometrics.Continue reading
Every firm aims to improve the sales of their products/services by applying cross-selling and upselling techniques.
Cross-selling is generally defined as selling an extra item to the customer along with the main product that customer is already buying. On the other hand, upselling refers to influencing the customers to purchase an item which is of higher value than the original product that customer was planning to purchase. Often, these terms are used interchangeably but they have distinct meaning.
If done strategically, these can improve the sales of the business and can help in achieving the targets more quickly.Continue reading
Generally, call centers are known to reinforce the relation between the clients and the company.
The call centers mainly have two broader types of service. First is based on handling queries and solving customer complaints related to a product or service.
Second is related to generating sales for a specific service or product by calling potential clients.Continue reading