Money making is the main purpose of any business. Similarly, the main purpose of outsourcing has always been reducing costs of operation and making money in the process. However, in an attempt to save money, a business owner should never forget the importance of infrastructure in long-term success of an outsourcing venture. Hence, call center outsourcing companies should be visited and their infrastructure should be analyzed before handing over business.Continue reading
Every business is unique. No matter how small the differences are, the salient features of a business are what make it stand out in the eyes of customers. These small distinctions are what make a company valuable to a particular group of customers. However, without proper promotions, most companies are unable to reach their potential clients. This is why; they are unable to maximize their potential.
Considering the rampant rise in the competition, it is essential for companies to link up with maximum number of clients in the shortest amount of time possible. Hence, it is important for them to utilize all modes of communications. After analysis, it has been seen that direct marketing is one of the best forms of advertisement available to businesses. Although it is possible to run an in-house department that specializes in direct marketing, taking the help of telemarketing outsourcing services is far more convenient and at the same time – cost effective.
Why Direct Marketing Works?
Direct marketing provides a way to reach out the maximum number of customers via different mediums. The chosen media for reaching out to clients can be any one of the following: an SMS, a call, an email, a television ad or even a promotional letter. Direct marketing, better known as direct response marketing, provides a proactive way to reach out to potential clients.
The reasons why direct marketing works better than other mediums are:
- Direct marketing invokes a response – When you contact potential clients via direct marketing, you are able to invoke a response from them. Especially when a call center agent contacts a potential client, it immediately results in a conversation that can persuade a customer to use your services.
- Variety of approaches – Direct marketing response strategy includes various modes of communication. So, if you are unable to lure in customers with one mode of interactions, there is always another mode of communication available for you to make contact and generate leads. Some contact mediums used in direct marketing are: telemarketing phone calls, automated phone calls, emails, text messages, ads on OTT platforms e.g. Netflix , door-to-door solicitation etc.
Complementing Direct Marketing with Other Call Center Outsourcing Services
Although direct response marketing provides a great way to reach out to customers, a business owner should look to other avenues for boosting his outreach to potential clients. There are many other call center outsourcing services available that can complement direct marketing tactics.
- Voice broadcast – Recording your brand message and sending it to potential clients is a wonderful way to reach out to customers. There are many call center outsourcing services available in the market that can help you in writing the brand message, recording it and then sending it to target audience.
- Market research – Market research can be done for gathering insights about how the market will operate in the future. You can outsource your market research tasks to an accomplished company that has access to cutting-edge software for forecasting the market response. Using the insights provided by the market research company, you can enhance the quality of your direct marketing and voice broadcast strategy.
Innovation plays an important role in the development of businesses. However, innovation is only useful if it solves a particular business problem. Hence, it becomes vital for companies to employ tailor-made solutions instead of laying their hands on whatever seems popular. Given the current situation of businesses and increased competition, time has become a vital commodity. A solution (no matter how innovative it is) in today’s business world is only worthwhile if it is able to accomplish the task in the scheduled time. Especially, when it comes to sharing alerts or updates with customers or potential clients, timely conveyance of information is vital. But, most entrepreneurs do not have the time or resources to find or implement such solutions; hence, taking the help of a call center outsourcing company makes sense.Continue reading
According to a report, one in 3000 calls received by an inbound call center is fraudulent in nature. This may not be a big number in the eyes of a call center company, but from the perspective of a fraud specialist, it is quite a substantial stat. And, when we look at this stat from the viewpoint of a call center dealing in finance domain, it amounts to an average loss of approximately $0.60 to fraud per incoming call. Cumulated over a year, these trickling losses add up to millions of dollars. Quite a bewildering stat!Continue reading
Artificial intelligence (AI) has evolved considerably in the last few years. Its impact can be seen on a number of technologies and domains that are progressing ever so quickly after AI infusion. According to Delolitte, 56% of technology, media, and telecom enterprises are expected to invest in artificial intelligence. Customer service industry has also started using AI-powered technologies. Companies that are employing AI have a higher rate of customer and employee satisfaction than those who are staying away from it. Hence, it makes good business sense to outsource call center services to a company that utilizes AI.Continue reading