Your product was advertised late at night, and your customer scrolled through your site and bought it. They call instead of doing a web checkout. The phone rings. Nobody picks up. They hang up and go to a competitor in less than 2 minutes.

It’s not just a service footnote. It’s a sale that has left your business!

The industry trend is clear: phone orders convert at 10 to 15 times the rate of abandoned-cart recovery emails — and most companies treat the phone line as a secondary concern, only during business hours; the rest of the day, the line goes to voicemail.

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