When we talk about telemarketing outsourcing services, it does not come across as a critical business operation. For many, it is a task that can be performed by anyone in a company with half-decent conversational skills. In the past, businesses used to have set customer bases. There were brand aficionados who never used to waver in their support for a particular product/service. So, companies always had a ready customer base for their product, and telemarketing was always an afterthought.